Rewards or Equity?
9jabook offers flexibility for startups’ specific needs- allowing them to fund their companies through Rewards or Equity campaigns. Rewards campaigns are a great fit for startups raising smaller amounts of capital that have something of value (a compelling reward) that they can offer in exchange for funding. Equity campaigns are best-utilized by companies that are looking for larger amounts of capital, and have gained enough traction to incentivize backers with the opportunity to own a piece of the company.
Rewards-based raises allow startups to provide an item of value in exchange for a capital commitment. For example, if a Backer commits $50, the startup may offer a copy of the product once it's produced (like a pre-order). Rewards-based raises do not offer any equity (company stock) to Backers.
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