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Obi Asika, Jimmy Jatt, Emma Ugolee And Others Make Top 20 List Of Pioneers Of The New Nigerian Music Era

List compiled by Reading-Bridges magazine.Totally agree with it…guess that’s why I’m sharing it :-).

Once upon a time, the oyibo man ran Nigerian music when big international music labels as Sony, EMI, Motown etc set up here and called the shots. Unable to contain the yawa they met, they packed their baggage and left. Leaving us with no clue as to what to do.
Those who decided to invent a new Nigerian sound were criticized strongly by the older music act as being armatures who were heading nowhere. The press too, was not exactly kind to their course. But they stuck to their guns with sacrifices and today we have thousands making millions out of an industry they slaved for
These are the top 20 guys who began and grew the new age Nigerian music industry. The seed sowers and pioneers who created and promoted the new sound that feeds millions today and put our music on the Global map. See the guys after the cut…
 

1    1) Kennis Music : Nigeria’s foremost indigenous record label. Even though they had a structure that promoted basically acts under its umbrella, they generally gave the new school artist an enviable status. Hype masters who were undeniable experts of bestowing a larger than life perception to the new school Nigerian music artist and warming them into the hearts of Nigerians via the widest TV network at the time. This often attracted followership for the artist, increasing their fan base as well as big bucks from the corporate sponsors. Kennis music hold the record of getting the first new school Nigerian act (Rapper EedrisAbdulkareem) to be paid N1,000,000:00 for one show

 

 

2)  Ben Omoage, popularly known as Grand Master Lee and widely called GML. A strong crusader for the new school act. His voice was on radio and it was loud. His platform had power and he used the power predominantly to call attention to the emergence of a new kind of sound. He was loud and he was heard. GML was known to be kind to the new bunch of musicians and gave them air time they could never pay for.

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