Posted by Dare Ayodele on February 17, 2009 at 11:39am
Hindu group developing cow urine beverage ——–
HARDWAR, India - An official with India’s oldest and
largest Hindu nationalist movement said a new soft drink
made from cow urine could hit store shelves by the end of
the year. Om Prakash, head of the Cow Protection Department
of the Hindu nationalist group Rashtriya Swayamsevak Sangh,
said “gau jal,” or “cow water,” is in the final stages of
laboratory testing and would be made available to the
public “very soon, maybe by the end of this year,” The
Times of London reported. “Don’t worry, it won’t smell like
urine and will be tasty too,” Prakash said from his head-
quarters in Hardwar. He said the unique selling point of
the drink “will be that it’s going to be very healthy. It
won’t be like carbonated drinks and would be devoid of any
toxins.” Hindu tradition reveres cows and the urine and
feces of the animals are often consumed to “purify” members
of lower castes during rituals. The Rashtriya Swayamsevak
Sangh and offshoots including the Bharatiya Janata Party
have been promoting cow urine since 2001 as a remedy for
medical conditions including liver disease, obesity and
cancer. Prakash said he expects his drink to be a major
competitor with U.S. cola brands in India. “We’re going
to give them good competition as our drink is good for
mankind,” he said. “We may also think of exporting it.”
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