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9jabook.com's Blog – May 2014 Archive (2)

Agenda .. the Genesis The Agents, Propaganda & the Danger when you learn too late

Agenda-setting is the creation of public awareness and concern of salient issues by the news media. Two basic assumptions underlie most research on agenda-setting:

the press and the media do not reflect reality; they filter and shape it;

media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.

One of the most critical aspects in the concept of an agenda-setting role of mass communication is the time…

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Added by 9jabook.com on May 12, 2014 at 10:00am — No Comments

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