In a swift move to atone for its sins and come back into the Federal Government’s good books, SONY Corporation has officially tendered “sincere apologies,” to the government and people of Nigeria for portraying the country in bad light in an advert.
Representatives of SONY, led by Managing Director, SONY Gulf- Mideast and Africa, Mr. Muira Osamo, were at the Radio House office of the Ministry of Information and Communications, to assure the Federal Government that “there was no bad intention or reason for the advert. It is a genuine mistake by our organisation.”
In a letter signed by Shiro Kambe, SONY Corporation’s, Vice President, Senior General Manager Corporate Communications and CSR, made available to THISDAY, the company noted that “it has come to our attention that a TV advertisement made by SONY Computer Entertainment America Inc. (SCEA), one of our group companies in the U.S. responsible for Play Station business in the U.S. and Canada, may have offended some members of the Nigerian community. We sincerely apologise to anyone this may have offended.”
According to them, the company took steps to remove the advert from the air, “immediately after learning that it contained statements that might have offended some individuals. By September 7, all replacement work was completed, and the original advertisement has not been aired.”
Osamo said he came on behalf of SONY Corporation to make a sincere apology to Nigerians, “to show our commitment and respect to Nigerian people and community.” Responding, Akunyili expressed dissatisfaction at the wordings of the letter. She advised SONY to “re- write the letter to reflect the real feelings of SONY. You said that you offended some members of the Nigerian community.
That is not true. In fact, you offended all Nigerians. I have a reservation on the apology. We will not take the apology seriously until you modify it.“You have taken the first step by apologising. Then re- write the apology to make it more acceptable. We are expecting clearer apology from SONY.”
The SONY Play Station- 3 advert; which according to reports, was seen by more than a billion people; broke worldwide on the first of September and contained scandalous material, depicting all Nigerians as internet- scammers.
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