The star-studded soap is part of the effort by the veteran actor to sensitise the populace on the adverse effects of drug abuse in our society, using the medium of the tube.
Adams, a former Cartoon Editor of Vanguard Newspapers said in a chat with HVP that the soap, currently running on LTV Channel 8, Lagos, will be returned on Super Screen where it ran during its first season, and TVC respectively.
The soap is the brainchild of Paul Adams and his wife.
Lifestyle, according to Adams, is a product of passion. He has a strong desire to enthrone a society devoid of drug addiction.
“My passion is to advocate a drug-free society or relatively low participation of our youths in the use and abuse of harmful drugs,”Adams said.
While emphasizing that the soap is part of his noble contribution towards sanitising the society and making it a safe place to live in, Adams explained that he has a desire to use the soap to highlight the activities of the Nigerian Drug Law Enforcement Agency, NDLEA.
Being a personal effort, the 25-minute soap according to him, stresses the need for government agencies to deem it necessary to support a project of this magnitude in order to actualize its mission.
“We are putting the project together to discourage youths and adults from using and trafficking in harmful drugs. I believe that we all owe it as a duty to contribute towards sanitizing our society and making it a safe place to live in.”
“Lifestyle is about life, it’s about reality and it’s about living. It also teaches that it doesn’t matter where you’ve been, you can live a new life apart from drugs, violence and crime.”
Adams however described the soap as “a contemporary drama serial on drug abuse, journalism, business, love, family and religion.”
Set in metropolitan Lagos, Lifestyle mirrors happenings in our society with a view to providing positive reinforcements to valuable norms like good business ethics, moral upbringing, fidelity in marriage, genuine faith in God and clean drug-free living amongst values..
At the center of the intriguing story is the Pataro family, headed by Chief Temple Pataro(Festus Agbueboh) a rich, influential business magnate and unknown to his family, a drug baron. His wife is Gwendolyn Pataro (Ngozi Ezeonu), a religious house wife with a questionable background that remains undisclosed to her family.
Their daughter is Joy Pataro and their son, Tony Pataro(Tuvi James) is an undergraduate drug-abuser.
“Lifestyle is an anti-drug campaign.. We have been at it for awhile. And we just ended the editing of Season 2. We want to start off Season 3 in earnest,” Adams, who has acted in several movies and soaps relayed to HVP.”
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