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1. First I ask, "Can failure be an important learning experience?" Everyone usually answers, "yes."

2. Then I ask, "Don't we often learn more from failure than we do from success?" People again answer, "Usually, yes."

3. I go on to ask, "Aren't we as leaders and followers ought to be learning and growing at all times throughout our life?" Once more, the answer that comes back is "Yes!"

4. Then I conclude by asking, "Then shouldn't we be failing as often as possible?"

At that point, the room usually falls silent.