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FIFA Hails Nigeria ’09 LOC Over $5.5m Windfall

Posted by Choochoo Sports Book on January 7, 2010 at 8:03pm
World soccer governing body, FIFA, has been grinning from ear to ear after its financial consultants revealed to it that for the first time in an Under-17 World Cup tournament, a hefty sum of $5.5million (about N825million), was made by the Marketing Committee of the Nigeria 2009 tourney.FIFA through Mike and Spencer confirmed the development in a letter duly acknowledged by its President, Sepp Blatter to the Local Organizing Committee for the event during the week.Nigerians were skeptical of the abilities of the LOC to rake in a substantial amount mainly from gate-takings from the school boys World Cup, but the marketing savvy of FIFA recognized marketer, Chief Mike Itemuagbor, who was also the marketing head of Nigeria 2009, has now rubbished all the fears.While LOC officials are still celebrating the development and FIFA is applauding, Itemuagbor himself has said it’s a pointer that sports and soccer marketing can be taken to a new level in Third World countries and Nigeria can truly lead the revolution. The Chairman of Pamodzi Sports Marketing said the FIFA applause is just a challenge to sports marketers in Africa particularly that they can compete with the best in the world.
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