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Nigeria’s 2Face Idibia and Congolese superstar Fally Ipupa, led the winners at the third edition of the MTV Africa Music Awards with Airtel (MAMA). The artiste took home two trophies apiece at ceremony which was held at the Eko Expo Hall, Lagos on 11 December 2010.

Nominated in four separate categories, Fally Ipupa scored wins for Best Video (Sexy Dance) and Best Francophone act while 2Face, a former MAMA winner from 2009, picked up trophies for Artist of the Year and Best Male.

Nigerian vocalist Sasha scored Nigeria’s first ever win in the Best Female category bringing to a halt Kenya’s dominance over the last two years. While Nigerian R&B duo P-Square (Nigeria) added yet another MAMA trophy to their awards cabinet – taking home Best Group for the third year running! Rising Nigerian star Mo Cheddah notched up her first win in the hotly contested Brand:New category which recognises rising stars tipped by MTV for success.

Meanwhile, Cabo Snoop became the first ever Angolan winner at MAMA 2010, taking home the prize for Best Lusophone act. The inaugural Best Anglophone award went to Kenyan Gospel breakthrough artist Daddy Owen, signalling the first time a gospel artist has won a MAMA.

The Song of the Year was won by South African pop/R&B outfit Liquideep for their hit song Fairytale. The brand new MAMA award category for Best Performance of the year was won by Big Nuz, the South African house trio making waves all over the continent.

The prestigious Best International act was received by Eminem who accepted the award via satellite from the USA. The MAMA Legend award, won by the late, great Miriam Makeba, was presented by Public Enemy founder and hip hop pioneer Chuck D.

The 2010 MAMA awards opened with an explosive performance by Maybach Music CEO, Rick Ross, and closed with an unforgettable rendition of All I do Is Win featuring T-Pain, Rick Ross, Da LES and 2Face – a world first. In keeping with the tradition of the awards, the show featured an array of electrifying collaborations between artists from different parts of the continent, mixing up music genres, and cultures. Among the collaborations were Nigeria’s 2Face and South Africa’s The Parlotones. The performance of Banky W’s Lagos Party saw South Africa’s Big Nuz, Angola’s Cabo Snoop and Paul G and DRC’s Barbara Kanam also hoping aboard the stage.

Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “Tonight’s MTV Africa Music Awards with Airtel was a joyful and uplifting celebration of African youth culture and music’. Andre Beyers, Chief Marketing Officer, Airtel Africa summed up the awards, ‘The diversity and talent of the performances this evening was a reflection of the vast and rich talent pool that Africa has to offer. We at Airtel are proud to partner with the MTV Africa Music Awards as it is a platform for the youth and young at heart in Africa, enabling them to showcase their talent to a global audience.’

Among the performers at the 2010 MTV Africa Music Awards with Airtel were: 2Face (Nigeria), Banky W (Nigeria), Barbara Kanam (DRC), Big Nuz (South Africa), Cabo Snoop(Angola), Daddy



MAMA 2010 WINNERS IN FULL
Best Anglophone – Daddy Owen (Kenya)
Best Francophone – Fally Ipupa (DRC)
Best Lusophone – Cabo Snoop (Angola)
Artist of the Year- 2Face (Nigeria)
Best Female – Sasha (Nigeria)
Best Male – 2Face (Nigeria)
Best Video – Fally Ipupa (DRC): “Sexy Dance”
Best Group – P-Square (Nigeria)
Brand New Act – Mo’Cheddah (Nigeria)
Best Performance – Big Nuz (South Africa)
Song of the Year – Liquideep (South Africa): “Fairytale”
MAMA Legend – Miriam Makeba (South Africa)
Best International – Eminem (USA)



We say congratulations to all the award recipient...

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