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I did a doubletake when I saw a friend's Facebook status update today : "I like it on the kitchen table." Probably just a private message mistakenly posted as a status update.

Then my sister posted, "I like it on the hall floor," and after a moment of feeling vaguely icky, I knew something was up. So I Googled and, of course, found that it's the latest viral breast cancer awareness campaign taking Facebook by storm. (The "it" is actually where a woman likes to leave her purse/handbag.)



My friend Genevieve likes it on the barstool. My friend Jalade likes it in the car.

Bobos please Get your minds out of the gutter.

They're talking about their purses.

Titillating the Facebook newsfeeds today, women are posting where they like to keep their purses when they come home, but they conveniently leave out the word "purse."

Men are not supposed to know what it means. So stop reading now, men.

The trend follows the January Internet meme in which women posted the color of their bra as their Facebook status.

Both are to raise awareness of breast cancer. October is Breast Cancer Month. (It's also Cybersecurity Awareness Month, but that's another story entirely.)

The question remains whether the viral campaign actually does raise awareness or just raises eyebrows.

One response to a Facebook status: "Woah is right. Overshare."

Update, 10:45 a.m.

Men: Hmph. Some of the not-so-fair sex have complained that this post is sexist as they are forbidden to read past the jump. Others have complained about the actual Internet meme: "Yeah, that's a great way to get men on board with breast cancer awareness month...alienate them."

We suggest going with the flow, men. Men can put purses places these days too.

Oh, and ladies, go take a breast exam..
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