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QR CODE/MOBILE MARKETING

The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.

 

In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.

 

Before I ramble off topic, I want to implore us not to be like some in the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.

 

As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to  see the future as it is coded in black and white.

 

Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER.

 

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According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.


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Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.


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As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria's agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand.  Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.


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Notice that the "G" in Omogo has been slightly and intentionally rotated to imitate recycle symbol and the refresh button. This symbol is common on the internet and eye-catching. It represents giving vitality to something that may be worn out. Refreshing, starting afresh and new are the intended messages. At the same time, the rotated "G" also represent ResQ Records consciousness of the diminishing state of the world's resources and our support for the green revolution like encouraging dowloads and reading electronic copies instead of print-outs. The world craves new and refreshing ideas and the Omogo Reloaded brand represents just that. The word, "Reloaded" is implied in the rotated "G" and along the line of brand evolution, all other elements on the logo will be dropped. Like the NIKE swoosh, the slightly tilted G with a arrow head will come to identify Afrofusion music by Omogo Reloaded, percieve as something new/fresh and infigurating.


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It's lunch time and you're driving on  highway 33, when you spot a fast food restuarant sign. Almost immediately, you're  feeling hungrier. Result and that's what  an advertisers in that industry desire.


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For the Omogo Reloaded brand, the composition is created to stimulate ones imagination by arousing one's curiousity. A look at top ranking national and international brands will reveal their simplicity, their struggle to be very represnetative and relavant in meaning transmission to audience and strive to stay fresh. The Omogo Reloaded brand possesses the above-mentioned qualities, making it very easy to recall. Upon immediate recognition and recollection, certain subtle cultural messages are conjured and a sense of affiliation with the brand is established. It is easy  to support a brand that customers have a connection with. This connection is importnat to the survival of a brand.


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Since I discovered the miracle of Internet surfing, I have never taken it for granted — not even once! I eagerly embraced all it had to offer, morning after morning, I voraciously dug out information from various sites ranging from political, academic to inspirational. However, this appetite of mine has for months now been feeding heavily on inspirational sites. I have gone to hundreds of these sites, looking for ways to be better, and I must confess it has really being of tremendous help to me. One of such site is ‘girlsgonewise.com’, which has lots of resources for girls who are willing to become wise and abandon the wild ways. Perhaps it is the name that attracted me or better still it’s the layout, whichever did he trick , I am eternally grateful to.

Good girls love bad boys?jpeg&STREAMOID=WH4Ds0COGG32Gv$5s7gcnS6SYeqqxXXqBcOgKOfTXxQ6v_BTA8MajLFMtsjlEvM2nW_PgxgftuECOcfJwS6Jtlp$r8Fy$6AAZ9zyPuHJ25T7a9GKDSxsGxtpmxP0VAUyHL6IDcZHtmM2t7xO$FHdJG95dFi6y2Uma3vSsvPpVyo-&width=234

‘Why do good girls love bad guys?’ was one interesting article once posted on the  web. This is one big question I found myself running from for a long time as it does not only scare me, it also reveals an amount of evil that resides in me and puts to shame my ‘goodness’. This is one question I have been unable to answer since. I have, at some point, fallen victim to this malfunction and so I am eager to discuss it with other girls. Why do a lot of good girls fall in love with the guy with the guarded eyes, mysterious ways, callous attitude, ‘devil may care behaviour’; what exactly is the attraction?

Why is it so difficult for the ‘good girls’ to just fall in love with the ‘good guys’? Oh, how ethereal will that be! Enough of all these Mills and Boons lifestyles/stories we have been brought up to believe, bad guys cannot make good husbands SIMPLE!

Facing facts

You have got to face it. A guy who does not give a hoot about the terrible menstrual cramps you endure month after month, will not be moved by the labour pains that grip you at childbirth! If a guy does not have the decency to call you every day in a relationship, you will not expect him to be accountable to you by the time you have gained 20 pounds in marriage! A guy who severally refuses to introduce you to his family as a girlfriend but delights in making out with you at the backseat of his car at night does not deserve you! Not forgetting the fact that he will not take you out on romantic dates after your ‘perfect size 8’ has forgotten its number.

My thoughts

In my little time on earth. I have surely seen the good, the bad and the ugly side of men. My advice to all the good girls including myself is that we henceforth boycott the ‘bad boys zones’ because they surely stand up to no good! They are wicked, selfish, childish (forget the muscles), and they do not deserve our love. I have this song on my phone by Frank Edwards — ‘You are beautiful’. This song stresses the fact that we are too beautiful, too intricately created to be mishandled, that means we need the love of the good guys in our lives.

Here is this problem, I have sampled the opinion of a lot of girls, and what I have heard is so discouraging. A lot of them believe that the good guys are boring, wimpy and not manly enough. Can someone please tell me the relationship between being good and being boring, have they become synonymous? Because the last time I checked, they were not the same, so why do we foolishly create this synergy between goodness and boredom.

As for me, I have strongly decided to give the next good guy in my life a big chance because I need him, as the flower needs the sun to bloom, so I do seriously need him. Enough of this evil magnet which keeps attracting me to that guy with guarded eyes and nonchalant ways. With this decision comes another challenge, how do I get this good guy? Because they are so scarce nowadays, the streets are filled with ‘bad guys’. They populate churches, they are the smooth talking brothers on the pulpits, and they are the tongues-speaking guys in church who will not stop ogling at the slits of your skirts. They are the Bible-carrying dudes who keep leading you on till eternity comes!

The Biblical stand

I recently stumbled on a chapter in the Bible which talks about being a wise girl and not walking as the unwise. In this chapter, I suddenly discovered that it’s simply not enough being a good girl, take a step further by including God in all things. I mean all things like your racing heartbeat whenever the so-called guy is around, those needy moments when you desperately want a man’s arms around you, those times you feel so sexually charged and don’t know what to do about it. Be a wise girl and talk to God about all these issues. He understands, He knows your struggles, He loves you so much that He is so interested in giving you that godly, good, romantic man who appreciates you and is willing to walk this life with you. Do not be in a haste to be loved by someone, remember God loves you, and I personally think that tops even a man’s love. Get to know yourself, love yourself, love God! Today, be a wise girl and delete the bad guy’s digits on your phone and embrace the good guy!

By Tolulope Odeyemi 234next.com

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12166303474?profile=originalVictor Uwaifo has a string of firsts as taut and sound as those on his guitar. Among others, he is the first to break the mould of Nigerian bandleaders being either trumpeters or horns-men; Nigeria’s first true master guitarist and one of the best in world contemporary popular music. He is also the first to give a leading role for the guitar in Nigerian popular music; the first Nigerian musician to play a double-necked guitar; the first to have his record on the BBC Home Service chart-in 1966 (that hit went on to become the first Gold disc in Africa and, remains the only Gold disc in West Africa, because it was the only 45 rpm record Gold Disc before the format was phased out) and the first-ever Commissioner for Arts, Culture and Tourism in Edo State.

It’s no wonder then that Uwaifo exhibits a streak of confidence in his art as he declares candidly and uncompromisingly, “I am not just a master guitarist; I am an institution as an instrumentalist, mostly on the guitar and flute and, basically in all spheres of life.” He might not be modest, but he has risen from being a guitar boy into a guitar maestro, genius and national musical icon.

Guitar Boy

For nearly five decades Uwaifo has continued a creative love affair with the guitar that has flourished. He has produced an exhaustive and varied catalogue of world famous contemporary popular music as well as structural innovations to the musical instrument.

Uwaifo recalls that he did “manual labour” to earn money to buy his first guitar in the 1960s. A decade later, he produced and released a tune, ‘Guitar Boy’, which became one of his greatest hits and national bestseller of the 1960s. Uwaifo had every right to tag himself the Guitar Boy back then. He is still an active instrumentalist and continues a famous musical and artistic life! His influence on guitarists in other genres of Nigerian popular music is enormous. “I inspired Sunny Ade and other juju music guitarists to stand up and play as against sitting down to play the guitar,” Uwaifo asserts.

He developed into a confident innovative master guitarist and showman. His repertoire of choreographed stunts include a stylish sequence of aerobatic somersaulting, complex body gyrations, dancing, doing the splits, playing behind his back and even with his teeth. “I bite my guitar,” he declares with relish. He attributes his physical fitness and ability to perform these tasking stunts to body-building, which he started as a secondary school student at St. Gregory’s College, Lagos. At school then he established a high jump record of 6 feet 6 inches that still stands.

Victor Uwaifo’s trademark as a guitarist include a sustained fluency in extended solos; multiple ripples of melodic sounds and harmony interlaced with percussive chords. Marvelous multi-layered guitar solos distinguish two of his greatest hits, ‘Joromi’ and ‘Guitar Boy’.

Joromi

His ingenuity with the guitar has also inspired him to design different types and shapes of the instrument. Unique to these Uwaifo wonder guitars is a combination guitar and keyboard he named Joromi.

The Guitar Boy of yesteryears is now a 70-year old Hon. Sir, Dr Victor Efosa Uwaifo JP MON. After his secondary school education, he won a scholarship to the Yaba College of Technology where he obtained a National Diploma with Distinction in Graphics. He obtained a first class honours degree in Fine and Applied Arts from the University of Benin in 1995 and went on to earn a Doctorate degree. Currently, he is Chairman of Joromi Organisation, Chairman/Director of Joromi TV (JTV) and Recording Studio. and the Victor Uwaifo Art Gallery in Benin City.

Uwaifo became a Nigerian popular music icon and international superstar in the 1960s. A many-faceted pioneer, he has contributed his own distinct musical flavour to the genre of Nigerian popular music called Highlife. His megahit ‘Joromi’, that made the BBC chart in 1966, propelled him to monumental and permanent fame. It became Africa’s first Gold disc and, over the years, Uwaifo accumulated 12 other Gold discs.

‘Joromi’, however, remains special. Its lyrics and theme, like the bulk of Uwaifo’s music, is deeply rooted in his native Benin culture. “Everything about my sound and rhythm is Benin,” he explains. “Ekasa is a rattle you tie around your ankle when you dance. The sound creates the Ekasa rhythm, which is similar to the sound of a locomotive engine. The only time they dance Ekasa in Benin is during the crowning of a new Oba (King). Some of my songs are also traceable to certain Obas and their eras. It is a way of documenting history through music.” The story of Joromi is an intriguing Benin fable. According to Uwaifo, “Joromi in Benin mythology was a wrestler, a world champion who after conquering the whole world decided to go to hell and fight the Devil with seven heads.” It is no wonder that Uwaifo named his first studio in Benin, opened in 1978, Joromi.

Legend

His background as a trained artist contributed to his creative process as a musician. “Art has form, music has form,” he explains, adding: “Art has colours and the colours have relativity with sound. Sound and colours are in harmony. If you take the harmony one by one, you have do re mi fa so la ti do…do, you represent with black, re-red, mi-blue, fa-green, so-neutral/white (which is no colour), la-yellow, ti-violet, do-you go back to the same octave. Then you can mix several colours to begin to have other families of colours. These are just the basic things. Music, art, writing, creativity, are all the same thing. They are all interwoven, co-cyclic and they work in motion and action. Once you can see art on a deep level, you can also see music.

Music has form and structure just like in architecture. You cannot put certain sounds in wrong places. Even if you are doing abstract art, the deliberate distortions must make sense.” What are the flavours of his unique sound and rhythms? “To explain the different forms of my music, I gave them different names. They have different time signatures and interpretation. Their rendition is also different. That’s why I identified them as Akwette, Sasakosa, Mutaba, Ekasa, Titibiti, and so on.” What about his approach to instrumentation? “I inter-marry African instruments, Benin instruments, percussion and other instruments with contemporary musical instruments to make African sounds. And I still retain the authenticity of the African sounds. That is the beauty of it.” How does Uwaifo classify his music? “Some of my music is Highlife. All other music whether the Ekasa or Titibiti and, all other ones put together from the East and West of Nigeria are under the same umbrella of Highlife. Highlife is the music of Nigeria and West Africa. The sounds may differ but all these various sounds put together come under Highlife!”

so if you see mammy water neva neva you run away ... eh ! 

But where is king Pago ! 

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Imam guilty of raping boy at mosque

 

1932953-vlarge.jpgA Muslim cleric has been convicted of raping a young boy as he attended Islamic education lessons at his mosque...

Mohammed Hanif Khan, 42, was also found guilty by a jury at Nottingham Crown Court of sexual activity with a child, as well as the two counts of rape.

The charges relate to two boys who attended the mosque in Capper Street, Stoke on Trent, where he was imam, in 2009.

Prosecutor Tariq Bin Shakoor told the jury part of Khan's job was to lead prayers and give Islamic education lessons to boys at evening classes.

He told the court one of the boys claimed in police interviews that he was singled out by Khan after evening prayer on several occasions. He was sexually assaulted in various areas of the mosque which were not covered by CCTV, Mr Shakoor told the court.

The other boy was assaulted when he was an overnight guest at Khan's house, the jury of six men and six women were told.

But in his evidence to the court Khan, of Owler Lane, Sheffield, said he had a close relationship with the youngsters because he tried to help them with their unruly behaviour, adding that he would often be more lenient on the boys if they were late or did not turn up for classes at the mosque because he was aware they had issues at home.

Khan's lawyer, Robert Woodcock QC, asked him who had invited him to get involved in the family's business and he said it was mainly the mothers of the two boys who asked for his help.

Khan, who told the court he travelled to Syria, Egypt, Pakistan, India and Cyprus to complete his imam training, showed no emotion as the jury delivered its verdicts.

A further five charges were dismissed by Mrs Justice Dobbs because the jury could not reach a decision, and she adjourned the trial for pre-sentence reports to a date yet to be fixed.

 

Previously On Imam Rape:    12166297661?profile=original

 

By emma king emma.king@thesentinel.co.uk

A TEENAGE boy made up allegations that an Imam attempted to rape him because he feared he would be sent to Pakistan, a court heard.

The boy, who cannot be named for legal reasons, claims Imam Mohammed Hanif Khan sexually assaulted him and tried to rape him when he stayed over at his Meir home.

The 41-year-old Muslim leader, who now lives in Owler Lane, Sheffield, denies three counts of rape, four attempted rapes and one count of sexual activity with a child. The charges relate to two boys.

Nottingham Crown Court heard yesterday that the teenager's parents were struggling to control his behaviour and that Khan was also concerned that the boy was getting involved with drugs.
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The jury heard that last year the boy had admitted, in court, offences of robbery and attempted robbery relating to an incident.

Robert Woodcock QC, defending Khan, said to the boy: "In your police interview you denied being present and denied committing the offences.

"Then you pleaded guilty.

"I suggest that you are not someone who tells the truth.

"And I suggest that on the night at the Imam's house absolutely nothing happened as you describe."

The boy replied: "No".

Mr Woodcock said: "I suggest you and the other boy put your heads together and this is all lies.

"I believe that at the time you made this complaint there was a very serious consideration by the Imam and your grandfather to send you to school in Pakistan."

The boy denied members of his family wanted to send him to Pakistan because of his behaviour.

Mr Woodcock said: "After the night you spent at the Imam's house, you told your family he was a chilled out bloke and how he was somebody you could trust."

The boy said: "I told my mother that he was not the kind of person she thought he was. He might seem like a nice person but he's not."

"Did your mother not ask you what you meant by that?" said Mr Woodcock.

"Yes," said the boy. "I didn't have the confidence to tell her what happened."

"But you plucked up enough confidence to tell her what sort of man you thought he was. You could have just explained more about it?" said Mr Woodcock.

"I just couldn't. I was in shock," said the boy.

The trial continues.
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There was confusion Tuesday at Okegbala, Ondo West Local Government Area of Ondo State as four year old Akin Akinola’s body was found hanging in his home with residents wondering what went wrong..

It was gathered that the mother of the boy, Mrs. Nike Akinola, had gone to the market earlier that day to buy fruits for sale at the Adeyemi College of Education, leaving the boy and her other children behind under the care of a lady.

Akin, a Primary 1 pupil of St Agnes Primary School, Okegbala, Ondo, was said to be later found hanging in his mother’s room. The boy, according to sources, did not go to school that day because he wanted to change his old school uniform. It was gathered that Akinola was said to have earlier that day bought a sachet of milk from a nearby shop. When he got home, he was said to have entered his mother’s room and did not come out until some people were said to have entered the room where they discovered his body hanging. An alarm was raised to attract other residents to the scene. Police Public Relations Officer for Ondo State Command Mr Aremu Adeniran vowed to uncover those behind the incident. He said some suspects had already been arrested over the incident by state CID. The house has in the meantime been sealed off by the police...

In a related development, five year old Feranmi Oloyede was also found hanging on a tree at the back of his home at Moferere in Ajilosun area of Ado Ekiti in Ekiti State Friday.

The St Louis Nursery and Primary School, Ikere-Ekiti primary one pupil was said to be playing with a rope tied to a tree branch, having climbed a table under the tree. The leg slipped and he got hanged, reports said.

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Pet shop owner fined £1,000 and told to wear an electronic tag... for selling a GOLDFISH to a boy aged 14

Her offence was to unwittingly sell a goldfish to a 14-year-old boy taking part in a trading standards 'sting'.

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