marketing (3)

12166336282?profile=originalI went visiting a downline yesterday and I met her in the company of a fast-talking network marketing "prostitute". Like her kind,she cleverly tried to prospect me by weaving fantastic tales of her achievement in her current company; told me of the cars she's won, oversea trips and the house incentive she's working towards, etc. If only she knew that my understanding of network marketing has made me so immune to MLM slick-talk.


I just let her rattle on till I felt it was the right moment to cut in. So I asked her,"if a new mlm company comes into Nigeria today and you think you can make some more money from it would you leave your current company?" She quickly fired back an answer," Sure!...afterall is it not money I am looking for?" Immediately the alarms went off on the inside screaming, "RED FLAG! RED FLAG!".Just as I suspected, she was just another opportunist looking for ways to make money without a care for the bad reputation she leaves behind or the helpless downlines she will abandon .


This lady went on revealing her crookedness when she mentioned getting people to register and invest hundreds of thousands to millions in purchasing products so that she could qualify for the car incentives. I was thrown aback. "What!" I exclaimed, "how will your recruits sell all those products?". She laughed and said to me, "that wan nor be problem, we know as we dey take do am". So I asked how out of curiosity. Then she revealed her evil strategy."We have this our diagnostic machine", she began, "infact should see me wit my white coat testing people...I look like a reeeeal doctor". "I can recommend like to 10 to 15 drugs for only wan persin and they will buy". Did she just say 10 to 15 supplements per person? Was I hearing this lady correctly or was I imagining things? Won't that kill the patient! So that's what is responsible for the sudden craze for diagnostic equipment, I mused.My goodness!


I thought I had heard the worst from this butcher only for her to drop her final bombshell. "In fact there was this man from the Government house in Abia State, he invested 52 million Naira casshhhh and won two cars plus some millions and oversea trip. De man himself confesse dat eh dis eh bizness is a workin".  I couldn't take it any more. I had heard enough corruption for one day. What psychiatric ward did this woman escape from! She must be raving mad! At this point I no longer actively engaged her in the conversation. I just sat mute in shock.


It's so disheartening to know that our industry is saturated with these sorts of robbers. I wish we could get rid of all the fraudsters so they wouldn't go around deceiving people and creating resistance in the minds of prospective recruits. But ironically I feel very little for most Nigerians who lose money to these pyramid schemes. "Why" you might ask. Well for one, they are victims of their own greed. Most of them were looking for ways to get rich quick without paying any price and their lust led them to seek the easy pathways a.k.a pyramid schemes. I see them everyday and some are so dumb that they never learn after getting burned. I tell them of a legitimate network marketing opportunity that they can start with just N15,000 max but oh no, they wouldn't hear of it; it didn't sound impressive. They would believe me more if I lied to them and asked them to invest a million Naira. 


The human greed will always create a market potential for pyramid schemes, but whether you are a network-marketing predator or a gullible prey one thing is for sure, some day you'll meet your Waterloo. You can't escape it!



By Dan Abia 

27th July 2013

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The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.


In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.


Before I ramble off topic, I want to implore us not to be like some in the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.


As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to  see the future as it is coded in black and white.


Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER.


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The Internet has made the world an open enterprise, making It expedient for businesses to further expand their market and their target audience. Internet Marketing maybe a high risk venture for business owners who wish to explore this arena.As an internet entreprenuer, you must ensure that most of your target customers will acquire purchase product or service. You must consider the best products that will definitely capture their interests and needs. This means that you need to identify specifically where your market lies i.e. their location and financial capability. It is advisable that you acquire marketing knowledge and skill to achieve your goal on the internet.At present, you can use a variety of internet marketing solutions that are being offered by companies for support to your customers. These solutions span from email marketing, search engine optimization or website design and many more. Since you need to maximize your return on investment, you need to choose the right set of internet marketing solutions to help you achieve this. These marketing techniques will not cost much since they are very self-explanatory and can be learned easily.Email marketing is perhaps the most popular internet marketing solution. This is a cost effective way of communicating and interacting to your customers or subscribers, driving them to visit your website to check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your subscriber base as more and more people sign up to it until, before you know it you would have built a bulk email list.Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target customers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.There is also a strategy known as search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a customer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.Considering these internet marketing solutions, there are different companies offering software products and services containing one or all of these solutions. It would be a great opportunity to try one of them, depending on your financial capability and expected return on investment.Maverick-KJoin my mailing list to receive regular updates on inner circle internet marketing secrets-->>
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