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QR CODE/MOBILE MARKETING

The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.

 

In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.

 

Before I ramble off topic, I want to implore us not to be like some in the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.

 

As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to  see the future as it is coded in black and white.

 

Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER.

 

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According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.


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Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.


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As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria's agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand.  Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.


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Notice that the "G" in Omogo has been slightly and intentionally rotated to imitate recycle symbol and the refresh button. This symbol is common on the internet and eye-catching. It represents giving vitality to something that may be worn out. Refreshing, starting afresh and new are the intended messages. At the same time, the rotated "G" also represent ResQ Records consciousness of the diminishing state of the world's resources and our support for the green revolution like encouraging dowloads and reading electronic copies instead of print-outs. The world craves new and refreshing ideas and the Omogo Reloaded brand represents just that. The word, "Reloaded" is implied in the rotated "G" and along the line of brand evolution, all other elements on the logo will be dropped. Like the NIKE swoosh, the slightly tilted G with a arrow head will come to identify Afrofusion music by Omogo Reloaded, percieve as something new/fresh and infigurating.


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It's lunch time and you're driving on  highway 33, when you spot a fast food restuarant sign. Almost immediately, you're  feeling hungrier. Result and that's what  an advertisers in that industry desire.


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For the Omogo Reloaded brand, the composition is created to stimulate ones imagination by arousing one's curiousity. A look at top ranking national and international brands will reveal their simplicity, their struggle to be very represnetative and relavant in meaning transmission to audience and strive to stay fresh. The Omogo Reloaded brand possesses the above-mentioned qualities, making it very easy to recall. Upon immediate recognition and recollection, certain subtle cultural messages are conjured and a sense of affiliation with the brand is established. It is easy  to support a brand that customers have a connection with. This connection is importnat to the survival of a brand.


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64 killed in Uganda During World Cup final

64 killed as bombers target World Cup viewers

Al-Qaida-linked group eyed after blasts; U.S. aid worker among the victims



KAMPALA, Uganda — Simultaneous explosions tore through crowds watching the World Cup final at a rugby club and a restaurant in Uganda's capital, killing at least 64 people including one American, officials said. Police feared an al-Qaida-linked Somali militant group was behind the attacks.

The blasts went off as people watched the game between Spain and the Netherlands late Sunday. The attack on the rugby club, where crowds sat outside watching a large-screen TV, left 49 dead, police said. Fifteen others were killed in the restaurant explosion.

"We were watching soccer here and then when there were three minutes to the end of the match an explosion came ... and it was so loud," witness Juma Seiko told Reuters.

Several Americans from a Pennsylvania church group were wounded in the restaurant attack including Kris Sledge, 18, of Selinsgrove, Pennsylvania.

"I remember blacking out, hearing people screaming and running," Sledge said from the hospital. His right leg was wrapped and he had burns on his face. "I love the place here but I'm wondering why this happened and who did this ... At this point we're just glad to be alive."

Joann Lockard, a spokeswoman for the U.S. Embassy in Kampala, confirmed one American was killed.

San Diego-based group Invisible Children, which helps child soldiers, identified the dead American as aid worker Nate Henn.
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Kampala's police chief said he believed Somalia's most feared militant group, al-Shabab, could be responsible for the attack. Al-Shabab is known to have links with al-Qaida, and it counts militant veterans from the Iraq, Afghanistan and Pakistan conflicts among its ranks. Simultaneous attacks are also one of al-Qaida's hallmarks.

If those suspicions prove true, it would be the first time that al-Shabab has carried out attacks outside of Somalia.

The explosions came just two days after an al-Shabab commander, Sheik Muktar Robow, called for militants to attack sites in Uganda and Burundi — two nations that contribute troops to the African Union peacekeeping force in Somalia.

Police Chief Kale Kaihura said he suspected al-Shabab had carried out the attack. The group's fighters, including two recruited from the Somali communities in the United States, have carried out multiple suicide bombings in Somalia.

'Whatever makes them cry, makes us happy'
In Mogadishu, Somalia, Sheik Yusuf Sheik Issa, an al-Shabab commander, told The Associated Press early Monday that he was happy with the attacks in Uganda. Issa refused to confirm or deny that al-Shabab was responsible for the bombings.

"Uganda is one of our enemies. Whatever makes them cry, makes us happy. May Allah's anger be upon those who are against us," Sheik said.

In addition to Uganda's troops in Mogadishu, Uganda also hosts Somali soldiers trained in U.S. and European-backed programs.

White House spokesman Tommy Vietor said the U.S. was prepared to provide any necessary assistance to the Ugandan government.
President Barack Obama was "deeply saddened by the loss of life resulting from these deplorable and cowardly attacks," Vietor said.

U.S. Secretary of State Hillary Rodham Clinton joined Obama in offering condolences and added, "The United States stands with Uganda. We have a long-standing, close friendship with the people and government of Uganda and will work with them to bring the perpetrators of this crime to justice."

Kenya's foreign minister, Moses M. Wetangula, told The Associated Press last week that enough veteran militants from the Iraq, Afghanistan and Pakistan conflicts have relocated to Somalia to spark worry inside the international community..

International militants have flocked to Somalia because the country's government controls only a few square miles of the capital, Mogadishu, leaving most of the rest of the country as lawless territory where insurgents can train and plan attacks unimpeded.
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Oshiomhole vs Anenih: The final battle
By NDUBUISI ORJI

Friday, March 5, 2010
These are intriguing times in Edo. The state has been on tenterhooks since last Monday when the House of Assembly broke into two along party lines following the removal of the Speaker, Hon Zakawanu Garuba and his deputy Levis Aigbogun on February 22.

Oshiomhole and Anenih
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What was designed to be a normal sitting of the House on that day after a three weeks recess snowballed into a free for all between Action Congress(AC) and Peoples Democratic Party(PDP) legislators. The crisis was unprecedented in the current Assembly where sources said members had worked harmoniously irrespective of their parties.

It would be noted that at the inauguration of the current Assembly, PDP had 16 members against AC’s eight. Consequently, PDP naturally produced the Speaker, Deputy Speaker and the Majority Leader. But over time, through the instrumentality of Appeal Court judgment and two bye- elections, the PDP lost four seats to the AC bringing their number at par with the PDP.

Bouyed by the equality of their members with that of the PDP and the defection of the PDP member representing Esan West Constituency Bright Omokhodion, into its fold, the AC moved to change the House leadership that fateful day. Sensing trouble, Garuba quickly adjourned the sitting sine die. After the fight in the hallowed chamber of the House, the 13 AC legislators reconvened and suspended Garuba, his Deputy and Okiye from the House and elected Hon Peter Aliu, Estako East as Speaker pro-tempore. The AC 13 were to later elect Omokhodion and its Minority Leader, Paul Ohanbamu and Philip Sahaibu (Estako West 2) as Speaker, Deputy Speaker and Majority Leader respectively. This was after they had secured a court injunction to restrain Garuba and Aigbogun from parading themselves as Speaker and Deputy respectively.

But the 11 PDP legislators would have none of that. They insist that Garuba remains the Speaker. To them, the AC did not have the required two-thirds majority to change the House leadership.

Today, the state has two Speakers. Garuba, who regards his impeachment as a nullity and Hon Bright Omokhodion, who was elected by the 13 Action Congress (AC) 40 hours after the crisis started. Garuba said he had adjourned the House sine die, and that he is the only person that would reconvene the House. Consequently, he said whatever the AC legislators are doing is illegal.

However, Omokhodion has assumed control of the House, and the state government has already recognised him. For a start, he has cleared three commissioner-nominees presented to the House by the governor, and passed the controversial State Universal Basic Education Board (SUBEB).

The Assembly crisis is unprecedented. This is the first time an impeachment attempt is snowballing into a parallel leadership in the House. Since 1999 when the present political dispensation started, three Speakers had been removed. First it was Hon Thomas Okosun. Then, Friday Itulah and David Iyoha. What then is responsible for current impasse.

The controversy

The controversy on the state of affairs in the House is whether or not Garuba was validly removed or not. The PDP continues to insist that the AC legislators did not have the 16 members, which is the two-thirds majority of the House, required to effect a leadership change while the state government and the AC say the change of leadership in the House stands.

The PDP leader in the House, Hon Frank Okiye, told Daily Sun that the AC legislators never had the constitutionally prescribed two-thirds majority to effect a leadership change in the House. Besides, he said there was no petition against Garuba and his Deputy, and that the mace used by the 13 AC legislators to elect a speaker pro-tempore was borrowed from the nearby Oredo Local Government Council.

“ The House is still intact. All they are doing is scrambling for survival. What gives legitimacy is two-thirds majority. They don’t even have a petiton. Why didn’t they flash the petition. Usually before there is an impeachment, there is usually a petition, that is available to everybody. Even you, I am sure you have not seen the petition,” he stated.

The lawmaker who said the root cause of the House crisis “ is greed for power and disrespect for the rule of law” accused the Governor, Comrade Adams Oshiomhole of fanning the embers of discord in the House. Specifically, Okiye said key government officials were present in the House the day the crisis started.

“You can see the hands, the head and face of the Edo State governor. The SSG led the police team. The Chief of Staff led the thugs. EDSG vehicles were used in carrying thugs to the House that day. Edo State government was visible on that day. When you watch the clip you see the special adviser to the governor on legislative matters supervising the kangaroo sitting.

“We were told that they went to Oredo to borrow a mace. The Clerk said he was made to swear in the Speaker pro-tempore under duress,” he added. But the Parliamentary Liaison Officer to the governor, Hon Omon Ezomon, disagrees. He told Daily Sun that he is aware that the AC legislators got 16 signatures in the petition to remove Garuba. Consequently, the action stands. His words: “Having gotten two-thirds majority, their action is legitimate. 16 signatures were gotten to remove the Speaker . He has been impeached. He has been impeached. Democracy is a game of numbers”.

However, he said if the PDP caucus is not satisfied with the action of their AC counterparts , they should go to court. Ezomon, who was a deputy speaker of the House denied that the governor has a hand in the crisis. He said that the SSG, Mr Pally Iriase, was nowhere near the Assembly when the crisis erupted in the House. As for the Chief of Staff, Mr Osarodion Ogie, Ezomon said he merely went there to watch the drama like any other citizen of the state.

“ They are trying to find a scapegoat for their wahala. The SSG was not even within the vicinity. The Chief of Staff heard what was happening, and went there to see like every other person

“My advice to Zakawanu is to accept what has happened in good faith .I don’t think there is any problem. The former speaker should allow peace to reign,” the former Deputy Speaker stated.

Oshiomhole’s past battles with the Assembly

The relationship between the governor and the House has been that of cat and mouse. Not a few believe that the unfolding drama in the Assembly is a fall-out of that frosty relationship. The first friction between Oshiomhole and the House was about the legality of the actions performed by former Governor Osunbor. The governor on assumption of office had held that every action taken by his predecesor was a nullity.

This is because, in his view, since the former senator was not validly elected, his actions as governor had no force in law. In that spirit, the governor had during a visit to the Edo City Transport Service (ECTS) ordered the sack of some of the workers employed by the Osunbor administration. Exasperated by the governor’s action, the House summoned the Secretary to the State Government, Mr. Iriase to appear before it to explain the rationale behind the action of the government. At the end of the day, the House succeeded in getting the government to reverse itself on the sacked ECTS workers.

There was also the controversy of the 2009 budget. But the most protracted of the face-off between the Assembly and the Governor was over the refusal of the House to screen the latter’s nominees into the SUBEB. The governor on assumption of office had sacked members of the board, who were appointed by the Osunbor administration. The House refused to clear the new nominees, on the ground that the sacked board members had gone to court to challenge their sack.

The Anenih/Oshiomhole angle

On the surface, the crisis in the House appears an ordinary face off between the PDP legislators and their counterparts in the opposition AC. But those in the know say the crisis is the final battle in the political supremacy tussle between Oshiohmole and the Chairman Nigeria Ports Authority, and PDP leader, Chief Anthony Anenih. The duo, it would be noted, have been at each other’s jugular in the last couple of months over who is the authentic political leader in the state.

Oshiomhole at the flag-off of his campaign for the governorship in early 2007 at the Urhokpota Hall in Benin City vowed to tackle head-on the problem of godfatherism. Eliminating godfatherism in the state was a polite way of saying he would retire Anenih, who has playing a dominant role in the politics of the state from politics.

In the ensuing tussle, Oshiomhole has recorded one victory after another against the former minister of works. Apart from getting PDP leaders and about seven council bosses elected on the platform of the party in the state to defect to the AC, the governor had won two Assembly re-run election against the PDP in recent times. Consequently, analysts say the move by the AC legislators to take over the leadership of the House last Monday is to finally rout out Anenih from political reckoning in the state.

Other matters

Even if the removal of Garuba stands, one issue which the PDP may not allow to lie low is the issue of the defection of Omokhodion. Already, Garuba had declared his seat vacant before the crisis started. He said he acted in accordance with section 109(g) of the constitution.

Section 109 (g) of the 1999 Constitution states that a member of an Assembly shall vacate his seat in the House if “ being a person whose election to the House was sponsored by a political party, he becomes a member of another political party before the expiration of the period for which that House was elected: Provided that his membership of the latter political party is not as a result of a division in the political party of which he was previously a member or of a merger of two or more political parties or faction by one of which he was previously sponsored.”

Those in the know said the PDP is prepared to pursue the Omokhodion case to its logical conclusion.

Conclusion. Who then is the authentic Speaker ? Rt Hon Zakawanu Garuba or Hon Bright Omokhodion? Only time would tell.
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