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QR CODE/MOBILE MARKETING

The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.

 

In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.

 

Before I ramble off topic, I want to implore us not to be like some in the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.

 

As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to  see the future as it is coded in black and white.

 

Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER.

 

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Dagrin RIP .Terry G take am easy o !
Terry G just announced on twitter that he is ok after the accident, He just needs some rest.


hitmanTerryG

I dey o. Thanks for all the love, God pass them, I wan go rest small!! Ginjah no go die. God guide us and One love my people! I appreciate
25 minutes ago


Previously:


Was He Drunk or high on weed ? With the latest takeaway of our Top indigenous Rap Artist Dagrin by Car Accidents .Terry G almost joined the crew of posthumous talents.See Dagrin here
http://bit.ly/c2R9Xx




Word reaching us, is that Gabriel Amanyi, aka Terry G has been involved in a terrible auto accident and is critical condition.

The accident occured at about 3am saturday morning, when the singer/producer was on his way home from an outing with friends in Ikeja, Lagos. Apparently he ran into a road demarcation somewhere in Ogba.

According to eye witnesses, Terry G was the driver of the vehicle, and had other passengers with him who are also members of the House of Ginja. It is unclear the condition of other passengers, but Terry is currently undergoing treatment at an undisclosed hospital.

No word yet on where he’s being treated. His mobile phone is off, his BlackBerry inactive. And although his manager assures us ‘everything is under control’;

The car- A Toyota Camry – is now lying at the office of the Lagos State Traffic Management Authority (LASTMA).

Please say a prayer for Terry G and other members of the House Of Ginja involved in the accident.


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