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QR CODE/MOBILE MARKETING

The music business has been and is undergoing crazy changes that is shaking up all the major and small players in the industry. The problem is not the evolution of a different way of manipulating and consuming media but the failure of the player to foresee and yield to these changes.

 

In studying entrepreneurship last semester, I came across the concept of "creative destruction" which for example had eliminated the elevator man and made extinct the typewriter. On the other hand, the same concept has improved the functionality of the cellular phones and mobile devices, which has become the "now" gadget of the 21st century and beyond. If these devices get smarter, they will start to walk.

 

Before I ramble off topic, I want to implore us not to be like some in the music industry and  ignore the mobile device revolution. Their enhanced functionality/usability has made these devices indispensable to us and their sheer convenience has made them more indispensable to our potential consumer,their new personal companion and 24/7 personal assistant, decision-maker and shopper.

 

As of today, in light of the confusion in the music industry and the advancement in communication technology, it may be wise to adopt the QR code/mobile marketing early. You don't have to be a sorcerer to  see the future as it is coded in black and white.

 

Bob Dylan said it right,"The times, they are a changing." We either embrace it or like the some in the music industry, face exinction, FOREVER.

 

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According to O'Guin, Allen and Semenik in their book Advertising and Intergrated Brand Promotion, the new world of advertising is full of companies who are looking for new ways to get their brand across to audience and potential consumers. In this seemingly ad cluttered environment, small businesses are caught in the struggle between big corporation on how to make their brand visible and recognizable, send out culturally relevant in a refreshing way and become top-on-the-minds of audience and potential customers. How can new small businesses favorably compete considering the criteria listed above. Let us examine one of ResQ Records brand: The Omogo Reloaded Logo. The Omogo Reloaded logo is good because it is simple, representative and fresh.


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Omogo Reloaded brand, Yahoo, Disney and Taco Bell brand all have something in common: Simplicity. When encountered, they are supposed to evoke some sort of feelings in the minds of audience. In comparison, the 4 brands have visual simplicity. These brands employ texts and sometimes an image (as seen in TACO BELL). In the music industry, ResQ Records is a new player with a relatively new genre of music called Afrofusion. The logo just spells the brand out in bold uncomplicated type-face, the smaller font well spaced to hold the weight of the larger ones on top. There are just two colors: Green and black plus the neutral white. The task is to clearly communicate the essence of the music to potential audience and customers and keeping the new logo simple will make recall and association easy for music enthusiasts, potential industry business partners and customers. Simplicity is synonymous to recall and easy recognizability and the Omogo Reloaded brand has that quality.


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As Disney appeals to the fun-loving population and Yahoo to the instant messaging internet users, the Omogo Reloaded logo is packed with cultural appeal. The text is set in white background with green on either side. Green-White-Green is the flag of Nigeria, where Afrofusion originates evolving from Afrobeat. According to WorldFlags101.com, " The green stripes represent Nigeria's agriculture industry and its lush vegetation and the white stripe represents the desire for peace and unity within the country". In relation to Afrofusion blend of music, the green and white mean flourishing in harmony. Brand logos do not just represent names, they carry meanings. Here in North America, almost everyone is familiar with the recycle symbol. It is also used as part of the brand.  Representation is what makes the Omogo Reloaded logo better. It is packed with meaning of cultural relevance that an African, American and global audience can relate to.


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Notice that the "G" in Omogo has been slightly and intentionally rotated to imitate recycle symbol and the refresh button. This symbol is common on the internet and eye-catching. It represents giving vitality to something that may be worn out. Refreshing, starting afresh and new are the intended messages. At the same time, the rotated "G" also represent ResQ Records consciousness of the diminishing state of the world's resources and our support for the green revolution like encouraging dowloads and reading electronic copies instead of print-outs. The world craves new and refreshing ideas and the Omogo Reloaded brand represents just that. The word, "Reloaded" is implied in the rotated "G" and along the line of brand evolution, all other elements on the logo will be dropped. Like the NIKE swoosh, the slightly tilted G with a arrow head will come to identify Afrofusion music by Omogo Reloaded, percieve as something new/fresh and infigurating.


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It's lunch time and you're driving on  highway 33, when you spot a fast food restuarant sign. Almost immediately, you're  feeling hungrier. Result and that's what  an advertisers in that industry desire.


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For the Omogo Reloaded brand, the composition is created to stimulate ones imagination by arousing one's curiousity. A look at top ranking national and international brands will reveal their simplicity, their struggle to be very represnetative and relavant in meaning transmission to audience and strive to stay fresh. The Omogo Reloaded brand possesses the above-mentioned qualities, making it very easy to recall. Upon immediate recognition and recollection, certain subtle cultural messages are conjured and a sense of affiliation with the brand is established. It is easy  to support a brand that customers have a connection with. This connection is importnat to the survival of a brand.


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Aha !! Hot new leak from 2face's upcoming album, "Unstoppable 2". Sources say the video will soon be out too. I'll tell you one thing is for sure, with this track, he is obviously up to the competition in the music industry now. A boss is always a boss. he sings in the local dialects of Benue State ( Tiv and Idoma). Enjoy!


Apparently, there is a controversy somewhere. Another artist, Badman Floss, Naija based in Dublin, Ireland, posted a blog claiming to have already bought the instrumental from the producer, Jay Sleek, calling him a fraud for re-selling to 2Face. His song is titled "Money O'Clock" and was set to be released this Christmas. More info coming with an exclusive interview of Bad Man Floss straight outta naija dublin by your own 9jabook !


Such a scandal. Keep your eyes open and your google skills ready for more info on that.







Bad Man Floss :



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Known for crazy headgear it is now crazy no gear ! Exclusive from 9jabook.com internet Safari !


Los Angeles, California (CNN) -- Erykah Badu shed her clothes as she walked along a Dallas, Texas, sidewalk until she was nude andthen fell near where President Kennedy was assassinated.

The result was a controversial video, released Saturday, for her song"Window Seat," which Badu said was "shot guerrilla style" with no crewand in one take March 17.

Children could be seen nearby as Badu stripped in Dealey Plaza, a popular tourist spot since Kennedy's 1963 assassination.

The singer's management did not immediately respond to request for comment,but Badu responded to the controversy via Twitter.

She tweeted that "there were children there. i prayed they wouldnt b traumatized."

The R&B singer said she was making a statement against "groupthink," which she tweeted was an "unwritten rule" that "iwill not express my true opinion if it opposes those i love and fear."

Some fans sent tweets praising Badu's artistic vision.

One fan tweeted to Badu on Sunday: "thank you, because yourbeing brave, i no longer feel afraid to say what i really feel."

The video opens with a November 22, 1963, radio broadcast describingKennedy's motorcade turning onto Elm Street seconds before fatal shotswere fired.

In the video, Badu is behind the wheel of a 1965 Lincoln Continental, parked along Kennedy's route. A single camerafocuses on her as she walks toward Elm Street and the book depositorywhere Kennedy's assassin fired his rifle.

Badu tweeted that "i was petrified while shooting this video ... but liberation began to setin. i conquered many fears in that few moments."

She said she was "too busy lookin for cops" to be embarrassed by her nudity. "i beennaked all along in my words actions and deeds. thats the real vulnerableplace," she tweeted.

The video does not include shouts from people off camera, she said. "they were yelling, 'THIS IS A PUBLIC PLACE: YOU OUGHTA BE ASHAMED : PUT YOUR CLOTHES ON : DAMN GIRL! etc," Badutweeted.

More than a dozen people stood along the plaza's "grassy knoll" when Badu took off the last piece of clothing.

"the people caught in the shot were trying hard to ignore me," she tweeted.

As she reached the spot where Kennedy was first struck by a bullet, the crackle of a gunshot is heard and Badu's head snaps back and shefalls to the ground as if dead.

Badu said when the camera stopped "we ran."

The singer was born in Dallas, where she is raising her three children -- ages 1, 5 and 12

She tweeted to fans about her 5-year-old daughter's response when told of her plans for the video:"she looked at me with a blank face and replied ok mama can i haveanother pudding?"

The video was released days before the singer's next album, "New Amerykah Part Two: Return of theAnkh," hits record stores. The single "Window Seat" is at No. 28 onBillboard's R&B/hip-hop chart.

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Baba 2face now has new managemnt .Now music has decided that to cast all doubts into the ocean about the Rkelly fiasco .A Duet with Super R N B Diva Mary J Blige is in the studio and about to be hatched . Tuface’s new management - Now Muzik are going the extra mile to make sure all doubt of Tuface reported collaboration with Mary J Blige for his next album is not marred by bad press.They got proof! His management went the extra mile - making his picture with Mary J Blige come out as crisp as possible unlike the picture with R Kelly that fuelled the controversy to lofty heights.I 'm sorry to say that If you go to the rkelly official website there is no mention of a collabo with tuface also on Maty J Bliges site there is no mention of tuface or 2face but these are the pictures of them together in the studio ENOUGH PROOF TO HATERS ! ENJOY Noelene J
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